#WhatAreYouFOR smart



The new smart lands on planet earth with Merlo SpA. Five simultaneous events, six reveals with the presence of thousands of spectators and a teaser campaign lasted an entire week that has caught the attention of the medias and of the social networks. All phases were joined by an impactful and appealing storytelling, to announce the landing on Earth of the younger generations of smart fortwo and forfour.


The launch of the new Smart generation has won the gold medal as Best Event of the year, and five other prizes at the BEA - Best Event Award, the most important Italian show which every year awards the best events under the creativity and innovation point of view.

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