Bridgestone, the world's largest manufacturer of tires and rubber products, doubles its presence at Autopromotec 2015, the 26th International Biennial Exhibition of Automotive Equipment and Aftermarket, held in Bologna.

Two spaces designed to approach the different needs of cars and trucks specialized dealers: the Bridgestone and First Stop areas were dedicated to the retailers, while the Bridgestone Commercial Business Unit Truck & Bus Division was focused on the news of the Total Tyre Care program.