The event to celebrate the 1000th AW139 and consolidate the partnerships between Leonardo Helicopters, the main institutions and the Armed Forces. The goal was to make the guests live the imagery of the product through an immersive live brand experience, imagined as a flight aboard the AW139 and conveyed with an engaging video storytelling, displayed within a spectacular cyclorama of twenty meters in diameter, telling it from the helicopter point of view. A suggestive and empathic narrative mode to immediately create a truer and more intimate relationship with guests, which ended with a flight demonstration of the true protagonist of the event: the AW 139.