ERS 2019

For the annual congress of the European Respiratory Society in Madrid, Merlo has designed and created a setup capable of enhancing the 2019 communication objectives for the Chiesi Farmaucetici products. Integration of design, technology, communication and services in order to guarantee the best positioning of the brand and ensure traffic and visibility at the stand. Based on the "extrafine" component of Chiesi products, Merlo has created a stand with the aim of placing the patient at the center of its development through a welcoming and enveloping design and an emotional communication.