JEEP | World Surf League

Jeep, as official global automotive partner of the World Surf League, has entrusted the organization of the sponsorship activities of 2017 and 2018 to Merlo. The tour began in Jeffreys Bay (South Africa), it continued in Cascais (Portugal), then in Hossegor (France), ending in Peniche (Portugal).

Merlo has realized the concept about the claim “Enjoy the Ride” to promote the values that Jeep shares with the surf: freedom, passion, adventure and authenticity. The exposition setup were created to enhance the characteristics of the Wrangler and Renegade; the engagement activities (test drive, polaroid photoshootings, animated gifts creation and so on) were conceived to strengthen the connection between the brand and the surf lovers.